This is the inaugural post for a series of occasional posts demonstrating the diminishing marginal utility (dimmeu) of wealth using common sense examples. BornRich.com is a voyeuristic website in the tradition of Lifestyles of The Rich and Famous that the excesses of wealth in a fantasizing way. BornRich asks you to fantasize that, “If you have heaps of money lying idle, then better put them in an investment that will leave you feeling like the ‘king or queen of the ocean’.” The “investment” is a luxury submarine with swimming pool. Or it suggests that you fantasize that you can spend millions “Pampering your Pooch”:
Make your dog feel special by purchasing it the Amour collar worth $3.2 million and make him feel like a million bucks by buying him the most costly dog collar in the world. This 52-carat diamond encrusted dog collar has a centerpiece that measures to 7-carats and is set in an 18-karat white-gold and platinum setting. The area in which this luxurious collar does not comprise of priceless stones is made up by exotic and expensive crocodile leather which adds to its durability and comfort quotient. …However, if you cannot stretch your budget to buy the most expensive dog collar, ‘I Love Dogs Diamonds’ has a range of other priceless collars between $280,000- $900,000. …Nevertheless, if you still have your heart set on the ultra-expensive ‘Amour’ and you believe in Easy Monthly Instalments, then you could still go in for the most expensive dog collar and by paying three instalments!