Introduction to Factfulness by Hans Rosling

Below is an excerpt of the Introduction of Factfulness by Hans Rosling that is posted for free use by the publisher, McMillan. Before reading the introduction, please take the test it is based.  The test website interface is a bit confusing so read the hints below before heading over to the test.

Press the “start” button under the heading, “Test your global knowledge” to begin. You might have to get rid of a pop-up window covering part of the page first. (You can press the <esc> key or click on the X in the corner of the pop-up to get rid of it.) When you succeed in getting the right “test”, the first question should show a group of African school kids dressed in green.  Ok, you are ready to take the test at  Consider yourself a genius if you score better than chimpanzees!

After you take the test, then come back here and read what the author has to say about it below.

How did you do? Did you get a lot wrong? Did you feel like you were doing a lot of guessing? If so, let me say two things to comfort you.

First, … you will do much better…. And second: if you did badly on this test, you are in very good company.

Over the past decades I have posed hundreds of fact questions like these, about poverty and wealth, population growth, births, deaths, education, health, gender, violence, energy, and the environment—basic global patterns and trends—to thousands of people across the world. The tests are not complicated and there are no trick questions. I am careful only to use facts that are well documented and not disputed. Yet most people do extremely badly.

Question three, for example, is about the trend in extreme poverty. Over the past twenty years, the proportion of the global population living in extreme poverty has halved. This is absolutely revolutionary. I consider it to be the most important change that has happened in the world in my lifetime. It is also a pretty basic fact to know about life on Earth. But people do not know it.

On average only 7 percent—less than one in ten!—get it right…

The Democrats and Republicans in the United States often claim that their opponents don’t know the facts. If they measured their own knowledge instead of pointing at each other, maybe everyone could become more humble. When we polled in the United States, only 5 percent picked the right answer. The other 95 percent, regardless of their voting preference, believed either that the extreme poverty rate had not changed over the last 20 years, or, worse, that it had actually doubled—which is literally the opposite of what has actually happened.

Let’s take another example: question nine, about vaccination. Almost all children are vaccinated in the world today. This is amazing. It means that almost all human beings alive today have some access to basic modern health care. But most people do not know this. On average just 13 percent of people get the answer right.

Eighty-six percent of people get the final question about climate change right. In all the rich countries where we have tested public knowledge in online polls, most people know that climate experts are predicting warmer weather. In just a few decades, scientific findings have gone from the lab to the public. That is a big public-awareness success story.

Climate change apart though, it is the same story of massive ignorance (by which I do not mean stupidity, or anything intentional, but simply the lack of correct knowledge) for all twelve of the other questions. In 2017 we asked nearly 12,000 people in 14 countries to answer our questions. They scored on average just two correct answers out of the first 12. No one got full marks, and just one person… got 11 out of 12. A stunning 15 percent scored zero.

Perhaps you think that better-educated people would do better? Or people who are more interested in the issues? I certainly thought that once, but I was wrong. I have tested audiences from all around the world and from all walks of life: medical students, teachers, university lecturers, eminent scientists, investment bankers, executives in multinational companies, journalists, activists, and even senior political decision makers. These are highly educated people who take an interest in the world. But most of them—a stunning majority of them—get most of the answers wrong. Some of these groups even score worse than the general public; some of the most appalling results came from a group of Nobel laureates and medical researchers. It is not a question of intelligence. Everyone seems to get the world devastatingly wrong.

Not only devastatingly wrong, but systematically wrong. By which I mean that these test results are not random. They are worse than random: they are worse than the results I would get if the people answering my questions had no knowledge at all.

Imagine I decide to head down to the zoo to test out my questions on the chimpanzees. Imagine I take with me huge armfuls of bananas, each marked either A, B, or C, and throw them into the chimpanzee enclosure. Then I stand outside the enclosure, read out each question in a loud, clear voice, and note down, as each chimpanzee’s “answer,” the letter on the banana she next chooses to eat.

If I did this …the chimps, by picking randomly, would do consistently better than the well-educated but deluded human beings who take my tests. Through pure luck, the troop of chimps would score 33 percent on each three-answer question, or four out of the first 12 on the whole test. Remember that the humans I have tested get on average just two out of 12 on the same test.

What’s more, the chimps’ errors would be equally shared between the two wrong answers, whereas the human errors all tend to be in one direction.

Every group of people I ask thinks the world is more frightening, more violent, and more hopeless—in short, more dramatic—than it really is.

Why Don’t We Beat the Chimpanzees?

How can so many people be so wrong about so much? How is it even possible that the majority of people score worse than chimpanzees? Worse than random!

When I got my first little glimpse of this massive ignorance, back in the mid-1990s, I was pleased. I had just started teaching a course in global health… and I was a little nervous. These students were incredibly smart; maybe they would already know everything I had to teach them? What a relief when I discovered that my students knew less about the world than chimpanzees.

But the more I tested people, the more ignorance I found, not only among my students but everywhere. I found it frustrating and worrying that people were so wrong about the world. When you use the GPS in your car, it is important that it is using the right information. You wouldn’t trust it if it seemed to be navigating you through a different city than the one you were in, because you would know that you would end up in the wrong place. So how could policy makers and politicians solve global problems if they were operating on the wrong facts? How could business people make sensible decisions for their organizations if their worldview were upside down? And how could each person going about their life know which issues they should be stressed and worried about?

I decided to start doing more than just testing knowledge and exposing ignorance. I decided to try to understand why. Why was this ignorance about the world so widespread and so persistent? We are all wrong sometimes— even me, I will readily admit that—but how could so many people be wrong about so much? Why were so many people scoring worse than the chimps?.

Working late one night at the university I had a eureka moment. I realized the problem couldn’t simply be that people lacked the knowledge, because that would give randomly incorrect answers—chimpanzee answers—rather than worse-than-random, worse-than-chimpanzee, systematically wrong answers. Only actively wrong “knowledge” can make us score so badly.

Aha! I had it! What I was dealing with here—or so I thought, for many years—was an upgrade problem: my global health students, and all the other people who took my tests over the years, did have knowledge, but it was outdated, often several decades old…

So, to eradicate ignorance, or so I concluded, I needed to upgrade people’s knowledge. And to do that, I needed to develop better teaching materials setting out the data more clearly…

But gradually, gradually, we came to realize that there was something more going on. The ignorance we kept on finding was not just an upgrade problem.

It couldn’t be fixed simply by providing clearer data animations or better teaching tools. Because even people who loved my lectures, I sadly realized, weren’t really hearing them. They might indeed be inspired, momentarily, but after the lecture, they were still stuck in their old negative worldview. The new ideas just wouldn’t take. Even straight after my presentations, I would hear people expressing beliefs about poverty or population growth that I had just proven wrong with the facts. I almost gave up.

Why was the dramatic worldview so persistent? Could the media be to blame? Of course I thought about that. But it wasn’t the answer. Sure, the media plays a role…, but we must not make them into a pantomime villain. We cannot just shout “boo, hiss” at the media.

I had a defining moment in January 2015, at the World Economic Forum in the small and fashionable Swiss town of Davos. One thousand of the world’s most powerful and influential political and business leaders, entrepreneurs, researchers, activists, journalists, and even many high-ranking UN officials had queued for seats at the forum’s main session on socioeconomic and sustainable development, featuring me, and Bill and Melinda Gates. Scanning the room as I stepped onto the stage, I noticed several heads of state and a former secretary-general of the UN. I saw heads of UN organizations, leaders of major multinational companies, and journalists I recognized from TV.

I was about to ask the audience three fact questions—about poverty, population growth, and vaccination rates—and I was quite nervous. If my audience did know the answers to my questions, then none of the rest of my slides, revealing with a flourish how wrong they were, and what they should have answered, would work.

I shouldn’t have worried. This top international audience who would spend the next few days explaining the world to each other did indeed know more than the general public about poverty. A stunning 61 percent of them got it right. But on the other two questions, about future population growth and the availability of basic primary health care, they still did worse than the chimps.

Here were people who had access to all the latest data and to advisers who could continuously update them. Their ignorance could not possibly be down to an outdated worldview. Yet even they were getting the basic facts about the world wrong…

Our Dramatic Instincts and the Overdramatic Worldview

So here is this book… about why so many people, from members of the public to very smart, highly educated experts, score worse than chimpanzees on fact questions about the world… In short: Think about the world. War, violence, natural disasters, man-made disasters, corruption. Things are bad, and it feels like they are getting worse, right? The rich are getting richer and the poor are getting poorer; and the number of poor just keeps increasing; and we will soon run out of resources unless we do something drastic. At least that’s the picture that most Westerners see in the media and carry around in their heads. I call it the overdramatic worldview. It’s stressful and misleading.

In fact, the vast majority of the world’s population lives somewhere in the middle of the income scale. Perhaps they are not what we think of as middle class, but they are not living in extreme poverty. Their girls go to school, their children get vaccinated, they live in two-child families, and they want to go abroad on holiday, not as refugees. Step-by-step, year-by-year, the world is improving. Not on every single measure every single year, but as a rule.

Though the world faces huge challenges, we have made tremendous progress.

This is the fact-based worldview.

It is the overdramatic worldview that draws people to the most dramatic and negative answers to my fact questions. People constantly and intuitively refer to their worldview when thinking, guessing, or learning about the world.

So if your worldview is wrong, then you will systematically make wrong guesses. But this overdramatic worldview is not caused simply by out-of-date knowledge, as I once thought. Even people with access to the latest information get the world wrong. And I am convinced it is not the fault of an evil-minded media, propaganda, fake news, or wrong facts.

My experience, over decades of lecturing, and testing, and listening to the ways people misinterpret the facts even when they are right in front of them, finally brought me to see that the overdramatic worldview is so difficult to shift because it comes from the very way our brains work.

… The human brain is a product of millions of years of evolution, and we are hard-wired with instincts that helped our ancestors to survive in small groups of hunters and gatherers. Our brains often jump to swift conclusions without much thinking, which used to help us to avoid immediate dangers. We are interested in gossip and dramatic stories, which used to be the only source of news and useful information. We crave sugar and fat, which used to be life- saving sources of energy when food was scarce. We have many instincts that used to be useful thousands of years ago, but we live in a very different world now.

Our cravings for sugar and fat make obesity one of the largest health problems in the world today. We have to teach our children, and ourselves, to stay away from sweets and chips. In the same way, our quick-thinking brains and cravings for drama—our dramatic instincts—are causing misconceptions and an overdramatic worldview.

Don’t misunderstand me. We still need these dramatic instincts to give meaning to our world and get us through the day. If we sifted every input and analyzed every decision rationally, a normal life would be impossible. We should not cut out all sugar and fat, and we should not ask a surgeon to remove the parts of our brain that deal with emotions. But we need to learn to control our drama intake. Uncontrolled, our appetite for the dramatic goes too far, prevents us from seeing the world as it is, and leads us terribly astray.

Factfulness and the Fact-Based Worldview

This… is my very last battle in my lifelong mission to fight devastating global ignorance. It is my last attempt to make an impact on the world: to change people’s ways of thinking, calm their irrational fears, and redirect their energies into constructive activities…

This is data as you have never known it: it is data as therapy. It is understanding as a source of mental peace. Because the world is not as dramatic as it seems.

Factfulness, like a healthy diet and regular exercise, can and should become part of your daily life. Start to practice it, and you will be able to replace your overdramatic worldview with a worldview based on facts. You will be able to get the world right without learning it by heart. You will make better decisions, stay alert to real dangers and possibilities, and avoid being constantly stressed about the wrong things.

I will teach you how to recognize overdramatic stories and give you some thinking tools to control your dramatic instincts. Then you will be able to shift your misconceptions, develop a fact-based worldview, and beat the chimps every time.

Back to the Circus

I occasionally swallow swords at the end of my lectures to demonstrate in a practical way that the seemingly impossible is possible. Before my circus act, I will have been testing my audience’s factual knowledge about the world. I will have shown them that the world is completely different from what they thought. I will have proven to them that many of the changes they think will never happen have already happened. I will have been struggling to awaken their curiosity about what is possible, which is absolutely different from what they believe, and from what they see in the news every day.

I swallow the sword because I want the audience to realize how wrong their intuitions can be. I want them to realize that what I have shown them—both the sword swallowing and the material about the world that came before it— however much it conflicts with their preconceived ideas, however impossible it seems, is true.

I want people, when they realize they have been wrong about the world, to feel not embarrassment, but that childlike sense of wonder, inspiration, and curiosity that I remember from the circus, and that I still get every time I discover I have been wrong: “Wow, how is that even possible?” This is a book about the world and how it really is. It is also a book about you, and why you (and almost everyone I have ever met) do not see the world as it really is. It is about what you can do about it, and how this will make you feel more positive, less stressed, and more hopeful as you walk out of the circus tent and back into the world…

Again, that was an excerpt from the introduction to Factfullness by Hans Rosling which he wrote while he was dying along with help from his kids.  It is a great book.  You should read it all if you get a chance.

Posted in Development, Globalization & International
3 comments on “Introduction to Factfulness by Hans Rosling
  1. weafeld says:

    I took the quiz before reading the article and I got 12/13 right.

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